A great activation is engaging, authentic and provides another level of experience to patrons, creating a dynamic where attendees want/need to interact with a brand both on-site and beyond.
A partnership leverages all the potential opportunities to engage with patrons whilst also creating opportunities beyond the festival i.e. content creation, photo shoots, artist engagement, patron posting, competitions and on-site sales.
Our focus is on taking a brand’s goals and creating something memorable and meaningful, often with limited budgets. We know how to make those dollars stretch!
We’re very proud of the high-quality, forward-thinking activations that we have produced for brands! In the past year alone, we’ve created bespoke partnership activations for Wrangler Australia, Willie Smith’s Cider, Blundstone Australia, Mother Energy and more!
CASE STUDY: WRANGLER + YOURS & OWLS FESTIVAL
Inspired by Wrangler’s 90s rock n roll aesthetic for the summer of 17/18, we created an activation at Yours and Owls that ticked all the boxes! Wrangler’s objectives were to create brand awareness, artist engagement, content creation and sales amongst their younger demographic.
Authentic Wrangler tour posters and vinyls to paste-up the Wrangler bar and instagram wall (creating a music-venue vibe)
A market stall with raw, edgy styling using wood/denim from which they could sell new collection pieces
A custom built instagram wall + props used for viral sharing and later taken to Wrangler HQ for future photoshoots
Artist engagement with up and coming bands for content creation/photoshoots
On-site brand photoshoot for future catalologues
Ping pong and crate lounge area (greatly used due to location)
Wrangler Bar, a destination point on site maps and a genuine working bar, with a highly engaged young bar staff who rocked their Wrangler gear!